Bluewaters

Is an upcoming unique destination for luxury living with upmarket lifestyle facilities
with an entertainment piazza, extravagant hotels and exciting entertainment zones
to attract tourists and residents alike.

The Brand Identity was developed using calligraphy as the design form to create a unique typeface
adding value to the concept of the movement of waves keeping in mind the project's location off shore.
A subtle yet vintage colour scheme and a contemporary subordinate typeface brings out the perfect design
to suit the brand.

Client

Meraas

Role

Art Director / Calligraphy