Lifebuoy

As a part of a promotional event, this award winning, campaign for Lifebouy
was implied to create awareness among the pilgrims as well as sadhus etc.,
attending the Kumbh Mela (An annual spiritual event conducted in India)
about the importance of washing hands.

Along with the health and hygiene awareness the brand Lifebouy
was also positioned in such a way that it attained the correct recall value
with every roti that went into the free meal available.

The line "Lifebuoy se haat dhoye kya?" ("Did you wash your hands with Lifebuoy?")
provided quite a thought provoking action from every person who consumed the meals.