Work Experience
Total: 16 Yrs
- Currently working as Freelancer.
- Equity Advertising, Dubai | Sr Art Director | June 2015
Accounts: Kellogg's, Parachute, Midea Electronics, DP World, Hershey's, HTC, Panasonic, Samba Bank, Dubai Investments
April 2013 - Till date | Blue Apple, Media City-Dubai | Art Director
Dubai Islamic Bank
It is the first & largest Islamic Bank in the UAE. I hold responsibilities in design for all the ATL & BTL advertising in order to promote the products and services of the bank.
EROS Group
Known for its strong hold in the distribution channel, retail sector and services of world renowned brands, in the Unites Arab Emirates, I work for EROS Group for their ATL, BTL and Online advertising.
HITACHI
A brand under the EROS GROUP, HITACHI is a leader in the home appliance industry across UAE. This Japanese brand has continuously provided innovation through its quality technology and products. My tasks include ATL and BTL advertising with Package Design Solutions.
Burjuman
One of the oldest shopping mall in Dubai, located in the residential area of Bur Dubai, my tasks for this particular client include ATL and BTL advertising
Landmark Group
For this successfully grown large retail organization in the Middle East and India my role as a designer includes working for their BTL communication and branding.
Home Centre
An affordable brand in fine furniture & furnishings, home accessories, kitchenware, outdoor furniture & gift ideas for all the family, my role as a designer includes working for their BTL communication and branding.
Bank Of Khartoum
BOK hold almost 66 or more branches and the largest bank in Sudan.
My work for this client includes ATL & BTL advertising.
Pitch Work (Shortlisted)
- Sharjah Mall - Wayfinding & Signage System Development
- Bluewaters (Meraas Holding); Island Property Branding - Identity Design & Branding
- Avenue Fashion; Abu Dhabi’s first high-end luxury shopping destination; - Press Ads
- MHD Group; Business group in Muscat - Oman - Revamping of MHD logo
- AKOYA - Resort | Exotica | Club; Property Branding - Identity Design & Branding
Previous Experience
Apr 2008 - Apr 2013 | Ogilvy & Mather Pvt Ltd, Mumbai | Creative controller
(Group Head)
Coca Cola - Shopper Marketing AOR
Won the multi agency pitch for the prestigious shopper marketing AOR for Coca-Cola in India. Was the account lead and responsible for setting up operations for the account.
This was a strategic win for Ogilvy Action in the APAC region.
Shorty Capone
An apparel store for which be did the entire store branding to give the customer a great shopping experience. Worked as an account lead again to fulfill their creative requirements of the brand.
Bru World Cafe
A chain of cafés, just like “Barista” and “Café Coffee Day” an entire experience of indulgence was created with the identity and branding and restaurant design. Again an account head working closely with the team to create the best designs.
Britannia
The Britannia brands; Good-day, Marie Gold and Nutri-Choice. Worked for Britannia’s consumer engagement creative’s for General Trade and Modern Trade as well.
Ambuja Cement
Retail Concept Innovation, that changed the audience’s perception of the brand.
Castrol GTX
Brand Re-launch Designs, Castrol Technology Research Centre branding
Vodafone
- Projects varied from internal communication to retail sales programs.
- Creation of offline collaterals like Direct Mailers, Posters, Brochures
- Creative ideas for Vodafone Calendars
Other brands
ITC Maratha, Johnson and Johnson, Real Estate Projects, SCARF (Schizophrenia Research Institute, Chennai), Ambuja Cement, Castrol, Kodak, Domex-Toilet Cleaner
Jan 07- Apr 2008 | Thatz It Pvt Ltd | Art Director (Print and Web)
Worked on the brands like Asian Paints, The Leela Group of Hotels, Vascon Engineering, Big 92.7 FM, Zeon Life sciences. Worked on online projects also.
Mar 05 - Dec 07 | Sakal Papers Ltd | Calligrapher and Sr. Graphic Designer
The purpose to join Newspaper Industry was to gain the knowledge of Newspaper Layout concepts, balance, contrast, rhythm, unity and harmony.
Jan 04 - Mar 05 | SuAn Digital Images | Sr. Graphic Designer
Worked for Industrial sector design projects like Sandvik, Cumins India, Alfa Laval. Learnt about all kinds of Digital Printing.
Individual Projects
Worked for brands like IIT Powai - Mumbai, XLO India Pvt Ltd, TANISHKA Women Magazine. Calligraphy work done for the agencies - Ogilvy & Mather Pvt. Ltd. Mudra, LOWE LINTAS, Everest Brand Solutions Redifussion, MnC Saatchi.
Awards & Recognition
- Cannes Lions 2013; Bronze - Lifebuoy ‘ROTI’ reminder - HUL
Category-Corporate Responsibility
- Spikes Asia 2013; Shortlisted - Lifebuoy ‘ROTI’ reminder - HUL
Category- PR
- Kyoorius Advertising & Digital Awards Winners 2013;
Best Activation Campaign
Category-Corporate Responsibility
- Hero Award GOLD - Subway and Minute Maid:
Best Promotional Campaign (Ogilvy Action) - 2011
- Award of Excellence - RX award for Schizophrenia campaign
(Ogilvy One, Mumbai) - 2009
- Global Award Finalist for Schizophrenia campaign (Ogilvy One, Mumbai) - 2009
- MIND GAMES, Painting selected for the Lokmanya Tilak,
All India Painting Competition - 2010
Exhibitions and workshops
- Chitrakala Parishath, Bangalore - Solo exhibition - 2010
- 'URJA" Calligraphic Exhibition - Group show - 2003
- 'URJA" Calligraphic Exhibition - Group show - 2004
- Exhibition of Calligraphic Illustration - Solo - 2005
- Fashion Calligraphy- L.S. Raheja Fashion Institute, Worli
- Calligraphic Body Painting for the magzine CITADEL
- Work published in Times Of India, Loksatta, The Indian Express,
The Maharashtra Herald, Sakal, Lokprabha, Tanishka, Hindustan Times
Software Skills
Adobe Illustrator, Photoshop, Indesign, Flash(Basic)
Hobbies
Paintings, movies and listening to music
Education
Bachelor of Applied Arts 2003 Abhinav Kala Mahavidyalaya, Pune (Maharashtra)
Personal Statistics
D.O.B - 20-07-1979 | Marital status – Married | Languages known - English, Hindi, Marathi and Kannada